|Uninor Global GSM Services Launched|
|News - Business|
|Written by Mediabharti Syndication Service|
|Saturday, 05 December 2009|
Agra (India): Uninor announced the launch of its global GSM service in India. The launch will happen simultaneously in 7 circles. These include Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, UP East, UP West and Bihar with Jharkhand. In terms of GSM footprint in a single day, this is the largest Greenfield launch operation in telecom history. On launch day, the network will cover a national footprint of close to 600 million– providing a global connection and pan-India access to the world’s largest population on day one. This is well over the population of the US, Russia and UK combined and roughly equals every 10th citizen of the world.
“With launch in 7 circles and roaming agreements in place for the rest, we have started our service in India on day one as a pan-Indian national operator– the first GSM service to have done so. This is a proud achievement of a committed and talented organization. While our launch is indeed a milestone in longer journey to become a significant operator in India, we are delighted to have made such a strong start,” said Allan Bonke, EVP, Delhi Hub.
This is also the widest coverage any operator has ever launched with in India. For Uninor customers this means their service will be accessible much beyond a handful of cities in these states. With national roaming already tied up, the Uninor customer will be truly mobile on day one.
Uninor’s national footprint is one of several record breaking achievements of this launch. In terms of operational roll-out, this is also probably one of the fastest ever, from commencement of operations to service launch.
“It has been highly satisfying to witness today’s launch of Uninor services across India. By providing quality mobile services, I strongly believe that Uninor will bring about a significant and positive impact in the daily lives of its customers in India”, said Jon Fredrik Baksaas, CEO and President of the Telenor Group. “Establishing a mobile operation of this scale in record time is truly an impressive achievement. I am confident that Uninor will keep the same high momentum going forward to become a preferred provider of mobile services to the Indian population and a significant mobile operator in the Indian market. The Telenor Group is committed to this operation, and will back Uninor with our capabilities and vast experience from other markets to support a successful entry in India”
“The launch of Uninor mobile services marks a significant milestone for the Unitech Group– mobile services being a major diversification for the Group beyond real estate. I am confident that our long term ambitions from the business will be realized. I have full faith in the Uninor team and will like to assure them of continued support from Unitech in whichever way required,” said Sanjay Chandra, Managing Director, Uninor.
“Our model isn’t really based on outsourcing. It is based on trust. We sought core competence where it existed, brought it together and empowered it. I would like to credit this record breaking launch to the Uninor employees and the Uninor partners who have delivered on that trust,” added Bonke.
“We’re breaking records in terms of footprint, speed and distribution. But more than numbers and statistics, this launch is first and foremost about individuals. Our business is about people- real life young, aspiring people whose dreams and aspirations our services will be tools to help fulfill,” said Bonke.
Uninor will not employ big celebrity brand ambassadors, but do this differently from others. The Uninor hero will be every single young achiever making it on their own grit.Uninor’s network is brand new with the most modern equipment and the very latest IT systems. It’s a congestion free network powered by the latest technology anyone can deploy today. For customers, this will mean superior voice quality, lower call drops, maximum first attempt dials and a much better experience overall on our network.
On launch day, Uninor will be retailed at over 210,000 points of sale through close to 1000 exclusive distributors in the 7 circles. Again, the largest ever launch distribution achieved by any GSM operator in India. In UP West, Uninor will have over 25,000 points of sale, 3 company owned stores and 18 franchisee outlets.
Uninor is launching its service with two price plans– a base plan called talkmore@29p and a subscription plan called callmore@29p.
Talkmore@29p is designed for customers who talk longer on their calls. The plan offers customers local calls at 29 paise per minute and STD calls at 49 paise per minute, with a call set up fee of 39 paise. Customers can now make calls at the lowest per minute local call rates in the market only on talkmore@29.
Callmore@29p, is designed for customers who call more often by offering the lowest per minute local call rates in the market. The plan offers local calls at 29 paise per minute and STD calls at 49 paise per minute, with a daily rental of Rs.2.
“If you make more than 4 calls a day, you will get the best value on Uninor. If your calls are are around 100 seconds or more, you will get the best value on Uninor,” said Bonke. “One size cannot fit all. For a large number of users, current prices, including per second pricing, are in reality much more expensive than they appear. We have created plans that bring supreme value to customers based on our research on specific usage patterns,” he added.
|Last Updated ( Sunday, 06 December 2009 )|
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