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When New Year excitement wanes, social media can boost motivation

 When New Year excitement wanes, social media can boost motivationIn a paper titled “Social Information Avoidance: When, Why, and How It Is Costly in Goal Pursuit,” published in the Journal of Marketing Research, Stanford Graduate School of Business Associate Professor of Marketing Szu-Chi Huang found that people avoid information about others pursuing the same goal, particularly in the middle stages of an endeavour, out of fear that they will “look bad” by comparison. But that intermediate period is precisely when people need that comparative data the most. Indeed, when individuals did view social information during that middle stage, their motivation rose.

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