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Samiksha Bharti News Service

Samiksha Bharti News Service

When New Year excitement wanes, social media can boost motivation

 When New Year excitement wanes, social media can boost motivationIn a paper titled “Social Information Avoidance: When, Why, and How It Is Costly in Goal Pursuit,” published in the Journal of Marketing Research, Stanford Graduate School of Business Associate Professor of Marketing Szu-Chi Huang found that people avoid information about others pursuing the same goal, particularly in the middle stages of an endeavour, out of fear that they will “look bad” by comparison. But that intermediate period is precisely when people need that comparative data the most. Indeed, when individuals did view social information during that middle stage, their motivation rose.

Fake News shared by very few but over 65 more likely to pass

Fake News shared by very few but over 65 more likely to passA small percentage of people, less than nine per cent, shared links to so-called “fake news” sites on Facebook during the 2016 US presidential election campaign, but this behaviour was disproportionately common among people over the age of 65, finds a new analysis by researchers at New York University’s Social Media and Political Participation Lab and Princeton University.

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