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Voice Pitch Sways Voters, But Not Result In Better Leaders

Candidate’s Voice Pitch Sways Voters, But Not Result In Better LeadersVoice pitch, the perceived “highness” or “lowness” of a voice, influence how people are judged on a variety of dimensions such as attractiveness, physical strength, and social dominance. In fact, studies have shown that individuals with lower-pitched voices are more likely to win elected office because they are believed to be superior leaders with greater physical prowess and integrity.

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